Travel in 2027: The year of the anti-optimised holiday

Forget the jam-packed travel itinerary. In 2027, travellers will be less interested in seeing and doing more – and far more interested in feeling better, going deeper and experiencing travel on their own terms. That is the headline finding from Lemongrass Marketing’s 2027 Travel Trend Report, which identifies 15 interconnected trends set to shape the global travel and hospitality industry over the next 12 months.