Movie Marketing Veteran Gerry Rich on Opening ‘Iron Man,’ Grappling With AI and Maintaining the Human Touch

On today’s episode of Variety‘s “Strictly Business” podcast, movie marketing veteran Gerry Rich details his new memoir “Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through.” Rich has worked for most of Hollywood’s major studios, including Paramount, Columbia Pictures, MGM, Miramax and Amazon MGM Studios. He looks back at moments of triumph such as the […]