From Carnival to the World Cup: Brazil arrives in London for WTM LONDON 2026

Brazil arrives at WTM London 2026 to demonstrate that travelling through the country goes far beyond visiting destinations; it is about immersing oneself in stories, sharing in celebrations, and discovering a place where culture is lived out in every encounter. At a time of growing British interest in the country, Brazil is showcasing a distinctive approach to tourism - one that weaves together the energy of Carnival, a passion for football, and the authenticity of local experiences, inviting visitors to see Brazil through fresh lens. From November 3rd to 5th 2026, two international campaigns will translate this “Brazilian spirit” into experiences and narratives designed to bring the British public closer to Brazil’s rich diversity.