Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit

Deadline - Sep 29, 2026

Amazon’s Prime Video international chief has unashamedly thrown her weight behind the power of artificial intelligence and its use in Prime Video content. Addressing the RTS London Convention, Kelly Day said the controversial tech “brings down costs meaning more stories can be made, more diverse voices can get heard and more creative risks get taken,” […]

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Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit

Sep 29, 2026

Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit

Amazon’s Prime Video international chief has unashamedly thrown her weight behind the power of artificial intelligence and its use in Prime Video content. Addressing the RTS London Convention, Kelly Day said the controversial tech “brings down costs meaning more stories can be made, more diverse voices can get heard and more creative risks get taken,” […]

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