Let’s Get Physical: Key Takeaways From The IRL Advantage, Variety’s Experience and Culture Summit

Variety - Oct 8, 2026

Don’t doubt what you can see with your own eyes. The revival of physical media and the skyrocketing value of elaborate consumer experiences is very real and emerging as an antidote to fears that AI is changing everything. Top marketers and industry executives discussed these trends and other issues rocking the world of marketing and […]

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