CTO strengthens European tourism push following major Caribbean showing at WTM London

The Caribbean Tourism Organization (CTO), working in partnership with the CTO Chapter UK & Europe, is expanding efforts to generate more tourism business from the United Kingdom and Europe, building on a major regional presence at World Travel Market (WTM) London and plans for increased trade, airline and consumer engagement in 2027. The Nov. 3-5 event featured the largest CTO Caribbean Pavilion in about two decades, with seven national tourism organizations and seven commercial partners exhibiting under the regional banner. Another seven CTO member destinations were represented independently at the show, underscoring the Caribbean’s broad engagement with the international travel industry.