Fun meets anti-bullying effort at annual Sikh Day Parade

Participants march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)

New York's Madison Avenue was awash with live Indian music, food and dancing as it hosted the city's annual Sikh Day Parade

NEW YORK — New York's Madison Avenue was awash with live Indian music, food and dancing as it hosted the city's annual Sikh (SEEK') Day Parade.

Saturday's celebration came with an effort to raise funds for a national TV ad campaign aimed at combating what organizers say is the bullying of Sikh children, especially those wearing the turban that is their traditional headwear.

The hourslong Manhattan parade is hosted by the New York-based Sikh Cultural Society.

The Sikh religion was born more than 500 years ago in India's Punjab region. After a 1984 genocide, many left.

In New York, Sikhs are most visible in the borough of Queens, though the parade was held in Manhattan.

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